Millersville.edu will be receiving a much needed facelift after going largely unchanged for almost a decade. The University Marketing and Communications team and IT will be working in conjunction with BarkleyREI (BREI), a web design firm out of Pittsburgh to develop the new site.
The redesign will take place in several phases and is scheduled to be completed in 12 to 18 months. Unlike the current site, the University’s new site will be fully-responsive with various breakpoints for common hand-held media devices. The redesign will also generate a stronger search engine optimization strategy.
“It has been nearly a decade since the last website redesign and this project will move millersville.edu to a much-needed mobile-friendly responsive template, improve the user experience, and give us a better online platform to tell the Millersville story,” says Adam Owenz, executive director of Marketing and Communications and chief project lead.
One of the site’s main purposes is to generate and capture good leads for admissions. The new site will better showcase the Millersville brand. The site will illustrate the strengths and overall benefits to potential students. The goal is a more recruitment-driven, branded touch point for those interested in the university’s offerings.
The first phase of the site design includes an audit of MU’s site and a review of how different users utilize the site. This will help designers understand MU’s overall online presence and how users navigate through the current webpage. Next, a custom course of action to fix messaging, usability issues and create impact in the market will be developed. After this analysis is completed, the designers can begin to develop the new visual design of the site.
For updates on the website redesign, visit https://blogs.millersville.edu/newsite/.
For more questions or comments on the project, contact Jessica Transue at Jessica.firstname.lastname@example.org or 717-871-7990.