The night of the 24th, I spent 2.5 hours on the one-pager for Economic Mobility. I did not have a lot of copy for this design available to me, but was able to utilize copy from other United Way sites, including the global site. Since this copy is straight from the United Way, there shouldn’t be any reason in utilizing it.
I wanted to use a photo that showed economic mobility in a creative way. I was thinking of financial freedom – looking ahead. In searching for that type of image, I came across one of a couple framing something in front of them with their fingers. I have been using large graphic editorial style photos, so this fits in nicely with the rest of the design.
I will be sending this to Madeline Seiler in the morning for review.