February 28th – March 4th [Week 7]

On Monday, I was given the task of creating an infographic for a new grant program that will be presented to the public by The United Way of Lancaster County on March 10th at Tellus360. The infographic had to communicate a tiered system of grants that depend on the grantee’s commitment to fundraising and/or utilizing their own revenue as collateral for an additional grant (who wouldn’t wager on that, if they had the funds?!)

Initially, the ask was made via Microsoft Teams, by Kevin Ressler, the CEO of The United Way of Lancaster County. He had previously sent a sketch via Teams of an idea he had for this grant program. Afterwards, the program received backing from the Board, and an event at a local venue was set a week and a half out. I was asked to create fliers and an accompanying poster for the event. It would need to be completed quickly to save on the printing costs.

Utilization of words

“Grantee”
How to ensure the viewer understands the grant of $200,000 will be divided among the grantees
Additional funds that were not outlined wihtin the graphic because of spacing / clarity