Tag Archives: Marketing

Meet the Marketing Interns

For Fall 2019, the Department of Housing and Residential Programs (HARP) has the pleasure of introducing two interns to our team. Lani Rooney is a senior communications major with an option in media and broadcasting. Rylan Harvey is a senior English and philosophy major.

Why did you choose to intern with HARP?

Lani:  I am also an RA for Housing and Residential Programs. I work in Shenks Hall. My supervisor RAD Matt thought that it would be a good idea for me to intern for HARP because of my experience as an RA. I feel that HARP could really benefit from the kind of work I can do as far as making promotional videos and other digital media for the department. I also get to do a bit of research this semester as well as brush up on my content strategy for the web and analytics.

Rylan: I hope to work in higher education after I graduate, and it’s important to understand that universities are both businesses and avenues of knowledge. I chose to intern with HARP because the department lies within that intersection. As the intern and an English major, I have the opportunity to learn how to blog for a business and how to use various social media platforms to reach prospective and current students.

Intern Lani

What is your most memorable experience in the residence halls?

Lani: As a resident, my most memorable experience was probably when I would hang out in the lobby of the residence halls and really get to know my RAs. It made me want to interact with my RAs more and come out to more programs. It’s the small things that really sparked my interest in getting more involved in the halls, so much so that my second semester here, I became an RA. My most memorable moments in the halls now would probably have to be, again, the time I spend with my fellow RAs.

Rylan: I am currently a commuter student, but I transferred from Bloomsburg in the fall of 2015. My RAs at Bloomsburg decked out the hall with Frozen decorations around fall midterms, and I had coincidentally ordered an Olaf onesie around the same time. As soon as I saw the giant painting of Elsa in the lobby, I immediately put on my onesie and started quoting Olaf with my RAs and people in my hall. Later that week, a few people gathered around the TV in the second-floor lounge and watched Frozen.

Intern Rylan

What aspect of the internship are you most looking forward to?

Lani: My specialty is digital media. I love to create storyboards and then go out with a camera to capture footage. My favorite part is to edit it all together into the final project. It will be really rewarding to see how many interactions the final project will get and how much of a return will come to HARP as a result.

Rylan: I’m excited to work on creating blog posts. I have written for Odyssey Online in the past, so I have a background in blogging, but I’m excited to learn how to blog for a business and tailor social media posts and print material to generate exposure and engage my target audience.

Meet the Marketing Intern

My name is Gabi Slucki and for the Fall 2018 Spring 2019 school year I have had the pleasure of being the Marketing Intern for Housing and Residential Programs. Throughout this time, I have learned a lot about marketing and more importantly the importance of using a blog to implement content marketing. Through these past two semesters this internship has challenged me to learn more about myself and shows me how far I have grown over this past school year. As time gets closer and closer to graduation, I am very happy I had the opportunity this year to participate in this rewarding internship that helped me develop skills for future jobs.

What did you learn about marketing and blogging?

Through this experience I was able to have hands on experience using concepts and techniques I have learned in my marketing classes. Having this hands-on experience helps me to understand marketing concepts better and marketing as a whole because I am not just learning it in the classroom, but I was actually able to apply them to real life situations. For example, by understanding my target audience better and knowing what they want to see, I was able to tailor and direct my social media and print materials to them in a more direct way to generate exposure and engagement.

As for blogging, I learned a great amount of information about this type of marketing as well. Before I was the intern, I actually wrote for the Odyssey Online community so the idea of blogging wasn’t new to me. The idea of writing a blog for business was newer to me because that meant I had to understand my audience better and make sure to use a consistent tone from post to post. This also meant I had to create topics within my market, this was a struggle for me at first, but once I fully understood the department and what they stood for I was able to implement more ideas to show their values, but also implement fun post ideas.

What did you learn about yourself?

Throughout this process I was able to learn more about myself. From the beginning of my internship to now, I have noticed a big change in my confidence as well as the content of my writing. Also, through the process I have learned more information on what makes a print ad like a flyer successful and how to design one to gain attention. During this internship, I was able to use my design skills I have developed through my business courses at Millersville and the experience showed me that I am capable of creating content that others will like. This internship also showed me that I know more about marketing as I thought and I should be more confident in my skills. The blog was a huge part of my experience as the intern and it actually showed me that I do love to write and I highly enjoy it, so I have actually been looking into jobs that involve blogging and writing after graduation.

What is your favorite blog post that you wrote?

Out of all of the different blog posts I have written over the course of two semesters, 43 to be exact, I think the post I wrote titled, “What Makes You Prideful?” was my favorite. This post was about the Pride Fest that Millersville had in October. I thought this was a great event and showed the amazing community we have here on campus as well as the cool events we have to offer students. Housing and Residential Programs had a table at this event where we asked people to write down what made them most prideful. Throughout the event, we received many different responses that I was able to analyze to create infographics for my blog post. I really liked the fact I was able to gather measurable data and add it to my written content to make for a great post. You can find the post here if you would like to read it!

A close second would have to be the post I wrote called “Barista Picks My Drink for a School Week” because it was fun to take part in and because I personally love coffee. If you want to check this one out as well you can click here !

What was your most memorable project?

The most memorable project I worked on during my time at Housing and Residential Programs was the long project I completed regarding the room selection process. In order to get the word out about the room selection process for next school year, I was tasked with creating a theme and connecting activities and events to help students learn more information. This was the most memorable project I had because a lot of my time went into it, but it was also a very fun project I worked on. For this project I was able to plan out events with Saxbys, the Upper Deck and also create an event for students to attend to learn more information on the process in the South Great Room. One of the coolest things I did for this project was help my coworker create a design for a candy bar that we can give to students to remind them to pick their rooms. This was an interesting idea we came up with to market the room selection process in a way that students would enjoy.

Overall, this was a great learning experience and one I will remember when I think about my time spent as Millersville for years to come!