Elise Hartwell is currently in Dr. Pfannenstiel’s Independent Study course. She crafted a blog post exploring book content creation on social media platforms in 2025.
BookTok: Finding Trusted Creators
By: Elise Hartwell
Reviews of books shared on Amazon and Goodreads seem to be very inflated these days. Since both sites are owned by the same parent company, it’s difficult to differentiate what is at times an honest recommendation versus what is a ‘marketing recommendation’. Contemporary readers, especially readers since the pandemic, search for more than just book recommendations. Readers want discussion about books, discussions centering reading genres to find multiple book recommendations, multiple conversations. Readers seek out reading communities. And it seems, since the pandemic, the reader community has grown because people are in need of community.
Readers have turned to social media to share and discover books.
When it comes to the topic of how to find the book content creators that you “vibe” with, it does involve some homework for yourself. Tropes exist beyond the English Literature and Rhetoric classrooms. Within online communities, tropes serve as inside jokes and catch phrases that help readers feel like part of the community, like they ‘get’ the joke.
Drawing from the use in literature and rhetoric classrooms, tropes are a shared definition and understanding of the different motifs that can be reimaged again and again to create new and innovative stories.
In order to find a content creator who likes the same tropes that you like, you must explore the genre. Walk around a bookstore, see what’s popular, read what catches your eye. Get to know the genre you enjoy, so you can find the community discussion that you “vibe” with.
Once you know the tropes within your genre that you repeatedly like and why, then you can turn to BookTok (on TikTok). By knowing the tropes of the genre you enjoy, you can find content creators with similar tastes in books. Through these content creators, you can expand your reading and interest.
Though BookTok commonly focuses on books from romance, fantasy, and their intersection of romantasy, there is a reader space out there for every genre. A creator’s use of hashtags is used across all of the BookTok genres. They serve as a good indicator for what you might be looking for and help you better determine the content that “vibes” best with you and your interests.
- Explore what you like and find creators who share this
- Read across the genre, decide what you liked
- Walk around at the bookstore to understand the vastness of the genre you enjoy reading
- Think about what you liked in your favorite books in that genre
- Consider what hashtags you would use to explain why you liked the book, then search for those hashtags to discover community

