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For the first time ever, Millersville University business students presented at the recent Student Business Association/Society for the Advancement of Management (SBA/SAM) conference.
The five students from Millersville’s SBA/SAM organization were given a case called “Stuck in the Middle” about 3D Systems, a company that engineers and manufactures 3D printers. The goal was to get 3D Systems in front of the 3D printing boom.
“They had acquired many small companies, but they weren’t making strides to improve their company as a whole,” said Jessica Agger, a senior Millersville student and secretary of SBA/SAM.
The students developed a financial analysis and 3-5 year plan for the company. “Our conclusion was that 3D Systems’ net income was increasing more slowly than usual,” said Agger. “Our plan was to cut down on acquisitions because the company was spread too thinly in too many markets. We also wanted to improve marketing and partner with a nonprofit to increase goodwill and brand recognition.”
In addition to the case study, there were plenty of opportunities for the students to network with other students and professionals. Several speakers gave talks about management topics as well.
“The SAM competition was cool to experience and I would do it again in a heartbeat if I could,” said Agger. “All of our members who went bonded and I feel like we have a special relationship now.”
The conference was held in Las Vegas, March 26-29.
One reply on “MU Students Present at SAM Conference for First Time”
Great to hear Millersville is continuing its participation in SAM case competition. Contrary to the article noting that this was the first time ever, MU has a tradition of excellence in this competition, including a 3rd place finish in 2008 and 1st place in 2009.